Founded in 2011 by British make-up artist, club kid and designer Robert William as a way of bringing alternative fashion and beauty to the forefront of mainstream audiences the Gothinista brand aims to showcase beauty, fashion and entertainment without preconceived ideals of sex, gender and lifestyle.

With a focus on boundary-pushing design, creative expression and honesty Gothinista has won numerous awards and received praise from industry pioneers.


 Robert William.

I am a UK based make-up artist, digital artist, writer, designer, and performer.

I specialize in special effects and editorial make-up and boast eight years industry experience. I have worked in photography, film, TV, theater, fashion and beauty and poses a flair for editorial and casualty makeup.

I have studied under some of the leading artists in the UK industry and have traveled across the country in my work.

I have performed in some of London’s most exclusive, illicit and avant-garde clubs and have been published internationally in varying media.


I am an established beauty and lifestyle blogger. My brand Gothinista has over 1.5M subscribers and a large following online. I now write and blog freelance on this site as well as working as a freelance cosmetic journalist. My brand is PR friendly and I am open to working with other brands and artists. If you are interested in working with my brand, please use the contact me page.


Role: Make-Up Artist.

2012: Break   Apart  (Feature film. Role: Head Make-Up Artist/Prosthetic Designer)

2013: Unwilling Donor (Short Film. Role: Head Make-Up Artist)

January 2014 George Marshall Medical Museum Black Death Demo: (Role: Make-Up Artist)

March 2014: Evil Rising (Horror Event. Role: Make-Up Artist)

August 2014: PANIC! The Movie (short film. Role: Make-Up Artist & Prosthetic Designer)

October 2014 Hereford & Worcester Fire & Rescue Service Training (Role: Make-Up Artist & Prosthetic Designer)

October 2014: Evil Rising Possessed (Role: Make-Up Artist).

January 2015: Photoshoot with Jessica Stirling

March 2015: Comic Relief 24hr Photoshoot (Make-Up Artist)

Brands I have Worked With

MyPure.co.uk August 2014-Present

Pinky Paradis3 2014-Present

Spooky Eyes.com August 2014 -present

BTB Male Grooming

Charles H Fox London

Lush Cosmetics

IMAGE Skincare






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